Optimize Email Marketing Campaigns For Better Conversion

We all know how instrumental email marketing is when it comes to boosting your business� sales and establishing your brand, right? The more optimized your campaign is, the better.

The thing is, not many marketers know how optimizing your campaign for better conversion is an ongoing process - it isn�t done one time - that is, if you want the best results.

Some would say that there�s nothing to it but to produce quality content. If your content is of high quality, then you�ll get the best conversions with your campaigns, right? Wrong!

The thing is, more than just producing quality content, there are other elements of your email marketing campaign that you need to pay close attention to if you want to get the best results. The tips that we�ll be sharing will detail just that.

1.) Add your call-to-action above the fold

First off� I hope you�re adding CTAs on your campaigns because if you aren�t, then you�re leaving A LOT of money on the table.

If you�re already adding them, I hope your crafting it in such a way that it�s visible above the fold. The thing is, having the readers scroll down to find your CTA might actually reduce your conversion rate. This is especially true if you�re copy is so long and your email list are those that are always on the go.

Most of these readers just don�t have the time to read a long email and scroll down to the most bottom part of your email. It�s exactly because of this that you need to add your CTA above the fold.

2.) Focus your email message on one call to action only.

Focusing your email message on one CTA avoids distraction and laser focuses your entire campaign. Just like how affiliate marketing works (probably with other marketing methods as well), the more targeted you are, the better.

Having to talk to them about how they should sign-up to your form, click the link, and share your email all at the same time is just terrible habit to have for email marketing. Think you got it right? Think again � you can always do better and improve your conversions. Do split testing to assess your CTA performance by trying multiple versions of your landing page.

3.) Add quality images with a positive theme 

We all know how powerful using images are for your campaigns, right?

Now the question is - all things being equal - what type of images will you add on your content? To illustrate my point clearly, let�s imagine your business being on the debt management niche. Are you going to share images that depict people who are excruciatingly broke? Or are you going to show positive themed images where there are people smiling and experiencing happiness with their financial status?

I hope you answered the latter. Because studies have shown how the latter allows for higher conversion rate. The psychology behind it is that when they see these positive images, they picture themselves being the one on the image thus making them want to have your product. While looking at negative images makes the prospect customers picture themselves as the ones experiencing the hardships/challenges making them think twice about clicking your CTA.

Even if you follow all of these tips, it�s important to note that you�ll all get varying results. That�s because there are several factors that affect the prospect customer�s buying behavior. But in general, you should get good results if you follow these tips.

Have you managed to increase your email marketing�s conversion rate just recently?

If you�ve experienced just that, I urge you to share your tips and ideas to the community. Whether you have questions, comments, or recommendations, the comments section is all yours.